Case Study  /  Retail & Outlet E-commerce

An outlet store,
open online
24 hours a day.

Top Outlet in Pérez Zeledón, Costa Rica sells closeout brand-name goods out of a physical storefront. We gave them a second storefront that never closes, restocks itself, and prices itself.

287+Items live in the online catalogue
at any given time
5,044Visits since the site launched
in July 2026
10 minHow often the catalogue
checks itself for updates, day and night
Live site · desktop Top Outlet Pérez Zeledón online storefront, desktop view
Live site · mobile Top Outlet Pérez Zeledón online storefront, mobile view
The client

A real store,
a real problem.

Top Outlet is a liquidation outlet in San Isidro de El General, Pérez Zeledón, selling brand-name overstock and returns, boxed goods and clothing, at prices well under retail. The kind of store people drive across town for once they know it exists, but a store almost nobody outside Pérez Zeledón knew existed at all.

The problem was not the merchandise. It was that a physical outlet with hundreds of items turning over constantly had no way to show any of it online. Every item photographed, priced and listed by hand would have meant hiring someone full-time just to keep a catalogue current, an expense that eats the thin margins outlet retail runs on. Without an online presence, every customer who did not happen to walk by the store simply never knew what was on the shelf that week.

What we built

The whole thing,
front and back.

We built Top Outlet a full online storefront and the operating system behind it, hosted on the fastest edge infrastructure available so the site loads instantly whether the customer is standing in Pérez Zeledón or across the country.

  • 01Online storefront & catalogue.Searchable by item or stock number, browsable by category, with daily rotating discount pricing on boxed goods and clothing, and a running count of items in stock right on the homepage.
  • 02Automatic product scanning.Staff photograph an item on the sales floor. The system identifies what it is, writes the listing, and estimates a fair market price automatically, so nobody has to type a product description by hand.
  • 03AI-assisted cataloguing that never sleeps.The catalogue checks itself for updates every ten minutes around the clock, so new stock and price changes reach the site without anyone remembering to hit publish.
  • 04Reserve-and-pay by SINPE.Customers pay by SINPE transfer, reserve their item, and pick up in store or arrange delivery, all without a phone call.
  • 05A staff panel and an owner dashboard.Staff manage stock, orders and shipping from a panel built for the sales floor. The owner gets a separate dashboard with real sales and traffic numbers, not a guess.
  • 06Built to hold real money and real inventory.Reservation holds release themselves automatically if a sale is not completed, so items can never get silently locked away from other buyers.
What it means for the owner

Less typing.
More selling.

The owner does not manage a website. He runs a store, and the website keeps up with it on its own. A new pallet of returns can go from the loading dock to a photographed, priced, published listing in the time it takes staff to walk the floor with a phone.

Customers who never would have found the store by driving past now find it by searching for the exact item they want, see what is in stock before they leave the house, and reserve it before someone else buys it in person. The owner sees which of those visits actually leads to a reservation or a WhatsApp message, in his own dashboard, in real numbers rather than a feeling.

And because this was built once as a real system rather than a one-off, the same storefront, the same automatic scanning, and the same owner dashboard can be re-skinned and handed to any outlet store in the country that has the same problem: a lot of inventory, and no practical way to put it online.

Results, measured from the live site
5,044
Visits since launch
in July 2026
2,988
Product page views
tracked to date
100
Items reserved
through the site
179
Clicks through to
WhatsApp to talk to staff

Figures pulled directly from the site's own visit and event log, measured after launch. We are not naming a sales total here out of respect for the owner's numbers; he sees the full sales dashboard himself.

This is a build we can repeat

Run an outlet?
We already built this.

If you run an outlet, liquidation, or closeout store anywhere in the country, this same system, storefront, automatic cataloguing, and owner dashboard, can be built around your inventory. Tell us about your store and we will come back with a plan and a price.